About me

Hello! I’m Imogen, a freelance fashion, film and personal stylist based in London, and mum of 2 little ones.

I’ve worked in this industry since 2004. Initially designing and styling for fringe theatre, short films and music videos, but my love affair with fashion sowed its seed earlier than this. My mother, an ex model and huge inspiration had the most incredible wardrobe. As a young girl it would fill me with wonder, there were colours, sequins, shoulder pads, leather, fringing, embroidery, jumpsuits and the shoes, oh my god the shoes! It was a delicious dressing up box, the sequins and heels a sirens call every time mum was getting ready to go out- by god i realise now annoying that is! 

I’ve been lucky enough to make my joy my job. Working with some diverse, interesting and wonderful clients. From fashion shoots with Jaeger, Oasis, The Gloss, and Chanel. To commercial work with Disney, Samsung, Scholl & Ritz, and film work with Film Four and the BBC. Celebrity clients  include, Tinie Tempah, Nemone, Diana Krall, Lauren Laverne and Bashy. 

Alongside this I run a personal styling service for both men and women that brings me a huge amount of joy. Please see the Personal Styling section for information on prices and how it works. 

I’ll also be blogging from time to time on my favourite styles, top picks and recommendations. I hope you enjoy reading as much i do discovering. 

I. x